Hardy Family Foundation

When life is lived with an abundance mentality, doors open and opportunities come. Magic—yes, magic—can be made.

It’s with this vision that Roger and Jenny Hardy started the Hardy Family Foundation. After all, life’s simply too short to not go for it, and the foundation is their way to empower others to achieve great things.

The overall goal of the Hardy Family Foundation is to provide funds to make the biggest difference possible and give back to communities in Canada and around the globe. Jenny and Roger have a strong belief in equality, and are passionate about leaving the world a better place for their kids, which has motivated them to be highly involved in philanthropic work all their lives.

As a successful entrepreneur, Roger Hardy's professional career has been all but empowering consumers and making their lives easier. In 2000, Roger founded Coastal Contacts Inc., a startup that would quickly become the leading online retailer of eyewar. His involvement and sucess in the optial industry enabled him and Jenny to create Change the View, a vision charity that has donated more than one million pairs of glasses to people in need in countries around the world, like Kenya, El Salvador and India.

As a lifelong writer and student, Jenny Hardy has studied the human experience with fascination and curiosity. Her passions for equality, environment andgirls education have directed her attention to causes ranging from homelessness, to tree planting to creating a charity that provides vision care to those in need around the world.

The Hardy Family have been donors and participants in many charitable organizations, such as The Red Cross, BC Children’s Hospital, Vancouver Food Bank, Vancouver Police Foundation, and Coast Mental Health Foundation. At Bishop’s University, Roger established the Hardy Endowment Fund to pay tuition for a student in need each year.

When Coastal Contacts Inc sold to Essilor in 2014, Roger and Jenny found themselves with the time and opportunity to do even more for their community and beyond. This is when the idea for the Hardy Family Foundation was born.

From children’s charities to health andwellness initiatives to higher education, the Hardy Family Foundation is committed to helping a variety of people and industries at the local, national, and global level. Jenny and Roger believe that the Hardy Family Foundation can provide the resources for many people to improve their lives and chase their dreams.