• Hardy Family Foundation

  • The Hardy Family

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    When life is lived with an abundance mentality, doors open and opportunities come. Magic—yes, magic—can be made.


    It’s with this vision that Roger and Jenny Hardy started the Hardy Family Foundation. After all, life’s simply too short to not go for it, and the foundation is their way to empower others to achieve great things.


    The overall goal of the Hardy Family Foundation is to provide funds to make the biggest difference possible and give back to communities in Canada and around the globe. Jenny and Roger have a strong belief in equality, and are passionate about leaving the world a better place for their kids, which has motivated them to be highly involved in philanthropic work all their lives.


    As a successful entrepreneur, Roger Hardy's professional career has been all but empowering consumers and making their lives easier. In 2000, Roger founded Coastal Contacts Inc., a startup that would quickly become the leading online retailer of eyewar. His involvement and sucess in the optial industry enabled him and Jenny to create Change the View, a vision charity that has donated more than one million pairs of glasses to people in need in countries around the world, like Kenya, El Salvador and India.


    As a lifelong writer and student, Jenny Hardy has studied the human experience with fascination and curiosity. Her passions for equality, environment andgirls education have directed her attention to causes ranging from homelessness, to tree planting to creating a charity that provides vision care to those in need around the world.


    The Hardy Family have been donors and participants in many charitable organizations, such as The Red Cross, BC Children’s Hospital, Vancouver Food Bank, Vancouver Police Foundation, and Coast Mental Health Foundation. At Bishop’s University, Roger established the Hardy Endowment Fund to pay tuition for a student in need each year.


    When Coastal Contacts Inc sold to Essilor in 2014, Roger and Jenny found themselves with the time and opportunity to do even more for their community and beyond. This is when the idea for the Hardy Family Foundation was born.


    From children’s charities to health andwellness initiatives to higher education, the Hardy Family Foundation is committed to helping a variety of people and industries at the local, national, and global level. Jenny and Roger believe that the Hardy Family Foundation can provide the resources for many people to improve their lives and chase their dreams.

    "We founded the Hardy Family Foundation with the hope of giving back to our family, community and our country by living with an abundance mentality." - Roger & Jenny  



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    Change the View

    In 2011, Jenny Hardy started a charity "Change the View" with support from her employer Coastal.com. The charity donates eyeglasses to people in need across the globe. To date, more than 1 million pairs of eyeglasses have been donated around the world.

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    The Toronto Foundation for Student Success (TFSS)

    During his time at Coastal Contacts, Roger partnered with TFSS and has donated over 5,000 pairs of glasses to students in need across Toronto, Ontario

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    Coast Mental Health Foundation - Courage To Come Back Awards

    Roger and Jenny Hardy participated as both donors and panelists for Coast Mental Health Foundation's Courage to Come Back Awards, chaired by Lorne R. Segal, O.B.C., D.Litt. (Hon.)

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    Bishop's University - The Hardy Endowment Fund

    Established to help pay the tuition for a student in need each year. "The scholarship was a way to help other students who may be a little tight on cash, like I was when I was in school, and trying to balance work and school life. If the scholarship helps them focus on school and complete their year that’s ideal." - Roger Hardy

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    Bishop's University - The Robson Rugby Fund

    The fund provides funding for the men's rugby program through coaching, scholarships, and bursaries, travel, uniforms, and equipment.

  • Some of the charities Roger and Jenny have been fortunate enought to support.

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    Canuck Place Children's Hospice

    Gift of Time Gala

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    BC Children's Hospital

    The Crystal Ball

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    University of British Columbia

    University Singers Trust

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    West Point Grey Academy Gala

    Supporting education initiatives and expanded learning facilities

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    Vancouver Police Foundation

    VPF Night Patrol Gala and Supporting VPD Cadets

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    Arts Umbrella

    Arts Umbrella Splash Gala